SWEDISH FIKA WITH ARTISTS AT WOMEX 2022

This year we decided to try a new concept at the big world music happening #Womex2022. We invited a bunch of our talented artists to sit and have a “fika” from their homes in Sweden, with participants live in Portugal. The result? A lot of interesting meetings that would have otherwise never happened, and some possible new ideas for us to use for upcoming events.

We were visited by portuguese radio, had a lot of people curious in what we were doing and also got great feedback from people who actually loved to sit down and chat with a random stranger från Sweden and maybe even get a private concert directly from someones living room.

Sometimes, a quite simple idea becomes “new” and “exciting” because nobody is doing it in that context. At Womex, it’s all about meeting people face to face and networking. All good stuff! But we figured, why not try and bring digital meetings into the mix and see what happens? A lot of fun and games, so it seems. It also became a way for our musicians to have private showcase gigs to potential bookers and managers worldwide.

We are now going to evaluate this experience and the take aways as a concept to reuse in the future.